Focusing on the U.S.: Sony Ericsson Cyber-shot 8 megapixel camera phone in Q2 of 2009

April 21, 2009

Reuters is reporting that, despite the hype about touchscreens, Sony Ericsson is putting its money on the C905 8 megapixel Cyber-shot camera phones. The Cyber-shots feature traditional physical buttons and Jon Mulder, the company’s head of product marketing for North America, is betting that high-end photography will convince consumers to ditch both their old cell phone and digital camera for this two-in-one.

Sony Ericsson has seen strong international sales, but has yet to make inroads in the U.S. market. Mulder estimates that the Cyber-shot, which cost 400 euro ($538.79) in Europe, will cost $199 to $249 in the U.S. after carrier subsidies, typically tying customers to a two-year contract.

Sony Ericsson says there is more consumer interest than ever in high-quality cameras in hand at all times because of the rise of sharing spontaneous photographs through social networking. With Smart Contrast to balance light and color, face detection to help focus and Zenon flash, the C905 gets the picture. The phone also comes equipped with built-in GPS and Google Maps.

The phone could work on either AT&T or T-Mobile USA, but Mulder and Sony Ericsson are not saying which.

Posted By Russ · In Industry 

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